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Company News 2026-10-12
From Programs to Cyclical Growth | The 2026 “N Power” Product Officer Challenge National Final Comes to a Successful Close
October 12, Kunming. The 2026 “N Power” Product Officer Challenge National Final drew to a close here. As the ultimate round of this year’s competition, the N Power final was held at the same time and in the same city as the final of the 4th “Anti-Aging C-Square” Case Competition — clinical expertise and commercial acumen sharing one stage, in a peak event for the collagen ecosystem.
In May this year, FILLDERM and MEDSYN jointly launched the 2026 “N Power” Product Officer Challenge, focusing on the question medical aesthetic institutions care about most: how can we offer consumers programs that are genuinely valuable and genuinely effective against aging?
After open registration and three rounds of competition training, 19 contestants fought through two days of semi-finals in Beijing. In the end, 8 contestants stood out on the strength of their program management capability and their potential to turn plans into results, and gathered in Kunming. They come from 8 institutions across the country — general managers, heads of operations, directors of dermatology — exactly the people who ask themselves every day “how do I translate the value of a good product into something consumers can feel?”
Three Words: Ecosystem, Execution, Product Officer
In his opening address, Mr. Chen Xinwei, General Manager of FIMAN, summed up the meaning of this final in three words:
[Ecosystem] “This year, N Power and C-Square work in concert. It is not a simple stacking of two competitions, but an ecosystem chain that runs from technology to operations, from product to delivery. C-Square answers ‘how to deliver treatment; N Power answers ‘how to make a good product truly serve consumers well.’”
[Execution] “Unlike the semi-finals, where the task was to ‘tell the plan well,’ the core of the final was ‘real-world implementation.’ Over the past two months, the top 8 took their plans back to their own institutions, faced real consumers, and advanced, validated and adjusted step by step. On the final stage they brought not only revised plans, but what they actually did, what they learned, and the real feedback from consumers.”
[Product Officer] “What consumers want is not a syringe of collagen — it is ‘my fine lines have actually faded’ and ‘my skin has actually improved.’ A product officer is the person who translates ‘product’ into ‘program’ — connecting medicine, consultation and operations, and turning technical language into language consumers understand and trust.”
He said: “The value of a plan, and the real test of it, are not in the presentation slides. They are on the consumer’s face.”
Two Months: From Paper to the Clinic
On the final stage, the 8 contestants took the stage one by one, presenting in the form of results reports their program’s full journey from design to real-world execution — positioning, value extraction, customer acquisition path, consumer feedback, and review and iteration — with every step open to follow-up questions from the mentor judges.
Liu Haobang | Operations Director, Xiamen Siming Jingmei Plastic Surgery Clinic
“When an institution’s resources are limited, let go of marketing and focus on building cases and professional output. You will find that extreme focus is the only growth path for 90% of institutions.”
Chu Chengbo | Director of Dermatology, Qingdao Kekemei Medical Aesthetic Clinic
“A hero collagen program does not just treat the skin — it manages the skin across its entire life cycle.”
Zhu Sijian | Head of Operations, Shenzhen Mibai Medical Aesthetic Clinic
“What really sets institutions apart in collagen programs is not traffic — it is [a low entry threshold that raises visit frequency + delivery standards].”
Li Yuan | General Manager, Yunnan Yayan Medical Aesthetic Clinic
“From thinking about how to ‘sell products’ to thinking about how customers ‘buy products’ — they buy the doctor’s value, the product’s attributes, and the institution’s service.”
Huang Mengna | General Manager, Shenzhen Qianyang General Clinic
“What clients want is not ‘whiter once,’ but ‘bright all the time.’ The pain point and the need point to the same word: long-lasting.”
Yang Han | Skin Care Operations Manager, Chengdu Gaoxin BRAVOU Medical Cosmetic Hospital
“A full-dimension product package should avoid simply stacking materials. Products need to be screened and differentiated across onset time, duration, degree of improvement, comfort and side effects.”
Zheng Min | Non-Surgical Operations Manager, Chengdu Tongquetai Medical Beauty Hospital
“Do not chase the perfect plan; what matters is execution on the ground.”
Miao Xinyao | Head of Operations, Nanning Star Dream Medical Aesthetic Clinic
“Only by building a collagen program on the material’s advantages and its safety differentiation can an institution gain a truly irreplaceable edge.”
A Collective Definition of the Product Officer Competency Model
The mentor judging panel is made up of 9 experts, representing three perspectives: strategy, business management, and clinical medicine.
Yuan Guohua | Hundun Innovation Mentor / Strategy & Organization Expert; Founder of Yiheng Consulting
Wang Xiang | President, Sichuan Yuehao Medical Aesthetic Hospital, ARSMO Group
Ye Huang | General Manager, Changsha Yamei Medical Aesthetic Hospital
Meng Hangyuan | General Manager, Shenzhen Sunshine Medical Aesthetic Hospital
Zhu Qingwu | Founder & Technical Director, Ruiji Medical Group
Xixi | General Manager, Guangzhou Zaishui Medical Aesthetic Hospital
Fan Shanshan | Founding Partner & Product Manager, MEDSYN
Hu Jifei | Founding Partner, MEDSYN
*Listed in order of appearance.
They weighed business logic, but pressed harder on the certainty of execution — because what N Power cultivates has never been armchair strategists, but program operators who can make a program sell big, sell long, and sell at value.
The Moment of Honor
After intense competition, the winners were announced:
🥇 Navigator Product Officer: Chu Chengbo
He receives a place on an Antarctic polar expedition, and on the CEO cohort of the MEDSYN Future Medical Aesthetics Leadership Camp.
🥈 Helmsman Product Officer: Yang Han
🥉 Wavebreaker Product Officer: Huang Mengna
Both receive a place on the CEO cohort of the MEDSYN Future Medical Aesthetics Leadership Camp.
Super Product Officers:
Liu Haobang
Zhu Sijian
Li Yuan
Zheng Min
Miao Xinyao
In his address, Mr. Chen Xinwei offered a special message to the champion: “Antarctica is far away — but those who dare to set out are already on their way.”
After the competition, Mr. Yang Ke, Founder & CEO of MEDSYN, addressed all the contestants, explaining why FILLDERM and MEDSYN created the “N Power” Product Officer Challenge together:
“When everyone else is focused on the ‘thing’ — on how to sell the product — FILLDERM has been focused on ‘people’: on people’s growth, and on the ideas and understanding in their minds. If that understanding does not change, even in ten years we will not catch up with overseas medical aesthetics markets. The current state of China’s medical aesthetics means we must cultivate people who understand both doctor delivery and operations. Today’s presentations may not be perfect, but at least you built real, deliverable operational plans from the customer’s perspective and the doctor’s perspective — and that is a key step forward for China’s private medical aesthetics.”
The “N Power” final is over, but the era of China’s super product officers has only just begun.
From recruitment setting sail in May, to the battle in Beijing in July, to the coronation in Kunming in October — “N Power” has done only one thing: stand shoulder to shoulder with institutions, cultivate program “helmsmen” who can coordinate the whole picture, and answer that industry-wide challenge — to let good products be seen, be understood, and be chosen again and again; to deliver programs that fit better, work better and are more trustworthy; and to keep serving every consumer well.
After open registration and three rounds of competition training, 19 contestants fought through two days of semi-finals in Beijing. In the end, 8 contestants stood out on the strength of their program management capability and their potential to turn plans into results, and gathered in Kunming. They come from 8 institutions across the country — general managers, heads of operations, directors of dermatology — exactly the people who ask themselves every day “how do I translate the value of a good product into something consumers can feel?”
Three Words: Ecosystem, Execution, Product Officer
In his opening address, Mr. Chen Xinwei, General Manager of FIMAN, summed up the meaning of this final in three words:
[Ecosystem] “This year, N Power and C-Square work in concert. It is not a simple stacking of two competitions, but an ecosystem chain that runs from technology to operations, from product to delivery. C-Square answers ‘how to deliver treatment; N Power answers ‘how to make a good product truly serve consumers well.’”
[Execution] “Unlike the semi-finals, where the task was to ‘tell the plan well,’ the core of the final was ‘real-world implementation.’ Over the past two months, the top 8 took their plans back to their own institutions, faced real consumers, and advanced, validated and adjusted step by step. On the final stage they brought not only revised plans, but what they actually did, what they learned, and the real feedback from consumers.”
[Product Officer] “What consumers want is not a syringe of collagen — it is ‘my fine lines have actually faded’ and ‘my skin has actually improved.’ A product officer is the person who translates ‘product’ into ‘program’ — connecting medicine, consultation and operations, and turning technical language into language consumers understand and trust.”
He said: “The value of a plan, and the real test of it, are not in the presentation slides. They are on the consumer’s face.”
Two Months: From Paper to the Clinic
On the final stage, the 8 contestants took the stage one by one, presenting in the form of results reports their program’s full journey from design to real-world execution — positioning, value extraction, customer acquisition path, consumer feedback, and review and iteration — with every step open to follow-up questions from the mentor judges.
“When an institution’s resources are limited, let go of marketing and focus on building cases and professional output. You will find that extreme focus is the only growth path for 90% of institutions.”
Chu Chengbo | Director of Dermatology, Qingdao Kekemei Medical Aesthetic Clinic
“A hero collagen program does not just treat the skin — it manages the skin across its entire life cycle.”
Zhu Sijian | Head of Operations, Shenzhen Mibai Medical Aesthetic Clinic
“What really sets institutions apart in collagen programs is not traffic — it is [a low entry threshold that raises visit frequency + delivery standards].”
Li Yuan | General Manager, Yunnan Yayan Medical Aesthetic Clinic
“From thinking about how to ‘sell products’ to thinking about how customers ‘buy products’ — they buy the doctor’s value, the product’s attributes, and the institution’s service.”
Huang Mengna | General Manager, Shenzhen Qianyang General Clinic
“What clients want is not ‘whiter once,’ but ‘bright all the time.’ The pain point and the need point to the same word: long-lasting.”
Yang Han | Skin Care Operations Manager, Chengdu Gaoxin BRAVOU Medical Cosmetic Hospital
“A full-dimension product package should avoid simply stacking materials. Products need to be screened and differentiated across onset time, duration, degree of improvement, comfort and side effects.”
Zheng Min | Non-Surgical Operations Manager, Chengdu Tongquetai Medical Beauty Hospital
“Do not chase the perfect plan; what matters is execution on the ground.”
Miao Xinyao | Head of Operations, Nanning Star Dream Medical Aesthetic Clinic
“Only by building a collagen program on the material’s advantages and its safety differentiation can an institution gain a truly irreplaceable edge.”
A Collective Definition of the Product Officer Competency Model
The mentor judging panel is made up of 9 experts, representing three perspectives: strategy, business management, and clinical medicine.
Wang Xiang | President, Sichuan Yuehao Medical Aesthetic Hospital, ARSMO Group
Ye Huang | General Manager, Changsha Yamei Medical Aesthetic Hospital
Meng Hangyuan | General Manager, Shenzhen Sunshine Medical Aesthetic Hospital
Zhu Qingwu | Founder & Technical Director, Ruiji Medical Group
Xixi | General Manager, Guangzhou Zaishui Medical Aesthetic Hospital
Fan Shanshan | Founding Partner & Product Manager, MEDSYN
Hu Jifei | Founding Partner, MEDSYN
*Listed in order of appearance.
They weighed business logic, but pressed harder on the certainty of execution — because what N Power cultivates has never been armchair strategists, but program operators who can make a program sell big, sell long, and sell at value.
The Moment of Honor
After intense competition, the winners were announced:
🥇 Navigator Product Officer: Chu Chengbo
He receives a place on an Antarctic polar expedition, and on the CEO cohort of the MEDSYN Future Medical Aesthetics Leadership Camp.
🥈 Helmsman Product Officer: Yang Han
🥉 Wavebreaker Product Officer: Huang Mengna
Both receive a place on the CEO cohort of the MEDSYN Future Medical Aesthetics Leadership Camp.
Super Product Officers:
Liu Haobang
Zhu Sijian
Li Yuan
Zheng Min
Miao Xinyao
In his address, Mr. Chen Xinwei offered a special message to the champion: “Antarctica is far away — but those who dare to set out are already on their way.”
After the competition, Mr. Yang Ke, Founder & CEO of MEDSYN, addressed all the contestants, explaining why FILLDERM and MEDSYN created the “N Power” Product Officer Challenge together:
“When everyone else is focused on the ‘thing’ — on how to sell the product — FILLDERM has been focused on ‘people’: on people’s growth, and on the ideas and understanding in their minds. If that understanding does not change, even in ten years we will not catch up with overseas medical aesthetics markets. The current state of China’s medical aesthetics means we must cultivate people who understand both doctor delivery and operations. Today’s presentations may not be perfect, but at least you built real, deliverable operational plans from the customer’s perspective and the doctor’s perspective — and that is a key step forward for China’s private medical aesthetics.”
The “N Power” final is over, but the era of China’s super product officers has only just begun.
From recruitment setting sail in May, to the battle in Beijing in July, to the coronation in Kunming in October — “N Power” has done only one thing: stand shoulder to shoulder with institutions, cultivate program “helmsmen” who can coordinate the whole picture, and answer that industry-wide challenge — to let good products be seen, be understood, and be chosen again and again; to deliver programs that fit better, work better and are more trustworthy; and to keep serving every consumer well.
Let the product speak. Let the value be heard.
Next stop: higher ground.